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Behavioral intention to use public transport based on theory of planned behavior

Ambak, Kamarudin and Kasvar, Kanesh Kumar and Daniel , Basil David and Prasetijo, Joewono and Ab. Ghani, Ahmad Raqib (2016) Behavioral intention to use public transport based on theory of planned behavior. In: IConCEES 2015, 1-2 December 2015, Melaka, Malaysia.

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An increase in population generates increasing in travel demand. In Malaysia, public transport become an important modes of transport that connection people. This paper presents behavioural intention to use public transport especially public bus based on Theory of Planned Behaviour (TPB). A questionnaire survey was conducted to identify factors that contribute and influence users to use public bus and to determine factor that most dominant using TPB model. A total of 282 questionnaires were distributed in selected area of Batu Pahat and Kluang. Correlation and regression analysis were used for this study. Results show that the Attitude toward public transport is the most dominant factor compared with Subjective Norm and Perceived Behavior Control that influencing users to use public bus. Majority respondents were agreed that they prefer to use public bus because it is cheap to travel and no other choices of other transfer modes. As for the recommendation, this study can be extended in future as part of strategic sustainable transportation system in Batu Pahat and Kluang areas.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Civil and Environmental Engineering > Department of Infrastructure and Geomatic Engineering
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 13 Aug 2018 03:25
Last Modified: 13 Aug 2018 03:25
URI: http://eprints.uthm.edu.my/id/eprint/8696
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