UTHM Institutional Repository

The exploratory study of SMEs manufacturing strategies: the qualitative approach

Omar, Siti Sarah and Ramlan, Rohaizan and Chan, Shiaw Wei and Mohd Hanafi, Nur Fatimah Azzahra (2011) The exploratory study of SMEs manufacturing strategies: the qualitative approach. Advanced Science Letters, 4 (2). pp. 400-407. ISSN 19366612


Download (406kB)


Manufacturing strategy refers to the competencies that a firm develops around the operation functions. This paper examines the esearch objective of this study is to identify selected SMEs manufacturing strategies in Johor. This is an exploratory study that employs qualitative methodology using semi-structured interview technique. The interviews have been carried out with the owner-managers of food and beverages SMEs manufacturers. Interview data were then transcribed and analyzed using thematic analysis. Six themes of manufacturing strategies were identified, namely: facilities, technology, workforce, control system, organization and product development. This study provides managerial and practical contribution to the SMEs; and contributes policy recommendations to the government and authorities in providing facilities that would enhance the sustainability of these SMEs. In conclusion, well-aware of the manufacturing strategies implemented in their firms are crucial to increase their competitiveness.

Item Type: Article
Uncontrolled Keywords: Manufacturing strategies; SMEs; qualitative
Subjects: T Technology > TS Manufactures > TS155-194 Production management. Operations management
Divisions: Faculty of Technology Management and Business > Department of Production and Operation Management
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 13 Aug 2018 03:36
Last Modified: 13 Aug 2018 03:36
URI: http://eprints.uthm.edu.my/id/eprint/8855
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item


Downloads per month over past year