UTHM Institutional Repository

The development of Green Innovation measurement based on inter rater agreement approach: a preliminary study

Abu Seman, Noor Aslinda and Zakuan, Norhayati and Jusoh, Ahmad and Md Arif, Mohd Shoki and Bahari, Ahmad Zaidi and Zaidin, Norzaidahwati and Mat Saman, Muhamad Zameri (2014) The development of Green Innovation measurement based on inter rater agreement approach: a preliminary study. Advanced Materials Research, 903. pp. 347-352. ISSN 1662-8985

Full text not available from this repository.

Abstract

The rising of environmental concerns from customers, buyers, communities, and government regulations have forced company to implement innovative and proactive corporate environmental management such as green supply chain management (GSCM) and green innovation. The aim of the paper is to discuss on the development of green innovation measurement. The data were collected through a questionnaire-based survey from two experts. The data are analyzed using Inter Rater Agreement. The findings show the kappa value is above 80 percent which indicates the perfect agreement between both of the raters on the proposed measurements for green marketing innovation and reverse logistics innovation. By including these two constructs into existing green innovation activity, it is possible to show the complete picture of green innovation to increase the performance of GSCM.

Item Type: Article
Uncontrolled Keywords: Green innovation;Green supply chain management;Green marketing innovation;Reverse logistics innovation;Inter rater agreement.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD45-45.2 Technological innovations. Automation
Divisions: Faculty of Technology Management and Business > Department of Business Management
Depositing User: Mrs. Nurhayati Ali
Date Deposited: 13 Aug 2018 03:33
Last Modified: 13 Aug 2018 03:33
URI: http://eprints.uthm.edu.my/id/eprint/9742
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item