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Enhancing trust management in cloud environment

Soon, Keow Chonga and Abawajy, Jemal and Ahmad, Masitah and A. Hamidd, Isredza Rahmi (2014) Enhancing trust management in cloud environment. Procedia - Social and Behavioral Sciences, 129. pp. 314-321. ISSN 1877-0428

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Trust management has been identified as vital component for establishing and maintaining successful relational exchanges between e-commerce trading partners in cloud environment. In this highly competitive and distributed service environment, the assurances are insufficient for the consumers to identify the dependable and trustworthy Cloud providers. Due to these limitations, potential consumers are not sure whether they can trust the Cloud providers in offering dependable services. In this paper, we propose a multi-faceted trust management system architecture for cloud computing marketplaces, to support customers in identifying trustworthy cloud providers. This paper presents the important threats to a trust system and proposed a method for tackling these threats. It described the desired feature of a trust management system. It security components to determine the trustworthiness of ecommerce participants to helps online customers to decide whether or not to proceed with a transaction. Based on this framework, we proposed an approach for filtering out malicious feedbacks and a trust metric to evaluate the trustworthiness of service provider. Results of various simulation experiments show that the proposed multi-attribute trust management system can be highly effective in identifying risky transaction in electronic market places.

Item Type: Article
Uncontrolled Keywords: E-Commerce;Cloud;Reputation; Unfair Rating; Trust Management.
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Computer Science and Information Technology > Department of Information Security
Depositing User: Mrs. Nurhayati Ali
Date Deposited: 13 Aug 2018 03:32
Last Modified: 31 Oct 2019 02:28
URI: http://eprints.uthm.edu.my/id/eprint/9814
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