Items where Author is "Faisal, Serri"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 2.
Article
Faisal, Serri and Hamid, Nor Aziati Abdul and Abdullah, Nor Hazana (2018) Cultural factors affecting persuasive design of smartphone applications to maintain customer loyalty. Advanced Science Letters, 24 (6). pp. 4603-4608. ISSN 1936-6612
Thesis
Faisal, Serri (2018) Moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty. Doctoral thesis, Universiti Tun Hussein Onn Malaysia.