Items where Author is "Jaratin, Lily"
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Ahmad Radzi, Nor Azim and Harun, Amran and Ramayah, T. and Mohd Kassim, Abdul Wahid and Jaratin, Lily (2018) Benefits of facebook fan/brand page marketing and its influence on relationship commitment among generation Y: empirical evidence from Malaysia. Telematics and Informatics, 35 (7). pp. 1980-1993. ISSN 0736-5853