Items where Author is "Loh, Yin Xia"
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Loh, Yin Xia and Choon Sen Seah, Choon Sen Seah and Muhammad Arif, Ezatul Emilia and Jalaludin, Farah Waheeda and Chin, Wai Yin and Abdul Hamid, Nor Aziati (2023) A collaborative model in persuasive web design: multiple case study of Lazada and Shopee. In: SEVENTH INFORMATION SYSTEMS INTERNATIONAL CONFERENCE (ISICO 2023).
Loh, Yin Xia (2021) Using collaborative model to examine online persuasion through e-commerce website design: Comparative study between Gen X and Gen Y online shoppers in Malaysia. Masters thesis, Universiti Tun Hussein Onn Malaysia.