Items where Author is "Sumin, Viduriati"
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Masrun, Sharinee and Albert Gisip, Imelda and Sumin, Viduriati and Harun, Amran (2020) The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands. In: Advance in Marketing Research. Penerbit UTHM, pp. 58-69. ISBN 789672389347