Inbound and Outbound Marketing

Ab Razak, Norfarahin and Mustafa, Siti Aisyah and Harun, Amran (2020) Inbound and Outbound Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 1-12. ISBN 789672389347

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Digital marketing has changed how businesses operate nowadays. When it comes to reaching and engaging consumers, effective marketing strategy is the key. Besides, in order to compete with the competitors, the companies should know everything about their customers from what their need is, how they can satisfy it and to what need they can further create (Hubspot, 2016) – of which a role mostly played by the marketing team.

Item Type: Book Section
Uncontrolled Keywords: Industries--Malaysia--Case studies. Manufacturing industries--Malaysia
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Technology Management and Business > Department of Business Management
Depositing User: Mr. Abdul Rahim Mat Radzuan
Date Deposited: 27 Oct 2021 07:12
Last Modified: 27 Oct 2021 07:12

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