Non-linear and linear postulations of technology adoption determinants

Salim, Siti Aisyah and Sedera, D. and .Sawang, S. (2015) Non-linear and linear postulations of technology adoption determinants. ARPN Journal of Engineering and Applied Sciences, 10 (23). pp. 1769-1789. ISSN 1819-6608

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Using polynomial regression and response surface analysis to examine the non-linearity between variables, this study demonstrates that better analytical nuances are required to investigate the relationships between constructs when the underlying theories suggest non-linearity. By utilising the Theory of Planned Behaviour (TPB), Ettlie’s adoption stages as well as employing data gathered from 162 owners of Small and Medium-sized Enterprises (SMEs), our findings reveal that subjective norms and attitude have differing influences upon behavioural intention in both the evaluation and trial stages of the adoption.

Item Type: Article
Uncontrolled Keywords: Technology adoption; Polynomial regression; Response surface methodology; Cloud ERP; SMEs.
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Mrs. Mashairani Ismail
Date Deposited: 23 Jan 2022 07:15
Last Modified: 23 Jan 2022 07:15

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