To extention of the TAM theory to determine the factors that influencing online banking adoption among academicians at MTUN universities in Malaysia

Nasser, Saleh and Mohamed, Shafie (2016) To extention of the TAM theory to determine the factors that influencing online banking adoption among academicians at MTUN universities in Malaysia. In: International Conference on Humanities and Technology (ICOHAT 2016), 17-18 August 2016, Avillion Legacy Melaka Hotel.

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Abstract

The aim of this study to increase the adopters of online banking service among the academicians at MTUN universities in Malaysia, while the objective of this study to determine the factors that influencing online banking adoption among academicians at MTUN universities in Malaysia and to assess the influence of trust in moderating the relationship between factor influence online banking adoption and online in Malaysians, this study based on TAM theory, thus factors perceived usefulness, perceived ease of use, government support, perceived security, perceived privacy, and perceived risk as independents variables while trust as moderator between dependent variable and independent variables, online banking adoption dependent variable and trust is moderating influencing the relationship between independent variables and dependent variable.

Item Type:Conference or Workshop Item (Paper)
Subjects:H Social Sciences > HG Finance > HG1501 Banking
ID Code:8404
Deposited By:Mr. Mohammad Shaifulrip Ithnin
Deposited On:09 May 2017 15:33
Last Modified:09 May 2017 15:33

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