E-learning and social media motivation factor model

Saleh, Nor Shela and Rosli, Mohd Shafie and Aris, Baharuddin and Ahmad, Maizah Hura and Abjoli Sejzi, Abbas and Shamsudin, Nur Amalina (2015) E-learning and social media motivation factor model. International Education Studies, 9 (1). pp. 20-30. ISSN 1913-9020

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The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students.

Item Type: Article
Uncontrolled Keywords: Structural equation model; Spearman's rho; e-learning; social media; motivational factors; postgraduate students; educational technology
Subjects: L Education > L Education (General)
T Technology > T Technology (General)
Divisions: Center for General Studies and Co -curricular > Department of Social Science
Depositing User: Mrs. Mashairani Ismail
Date Deposited: 24 Jan 2022 06:44
Last Modified: 24 Jan 2022 06:44
URI: http://eprints.uthm.edu.my/id/eprint/5878

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