Exploring the relationship between entrepreneurial orientation and ethics among Malaysian Women-owned MSMEs: A PLS analysis

Rashid, Umi Kartini and Lohana, Sonia and Nasuredin, Juzaimi and Abu Seman, Noor Aslinda and Mohamad, Arifha and Musa, Rusnifaezah (2024) Exploring the relationship between entrepreneurial orientation and ethics among Malaysian Women-owned MSMEs: A PLS analysis. In: 5TH ICMCER 2024.

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Abstract

Entrepreneurship is vital for modern economies, with entrepreneurial orientation (EO) being key for micro, small and medium-sized enterprises (MSMEs) to thrive. This study addressed the literature gaps by examining the EO, ethics, and business performance in women-owned MSMEs in Malaysia, considering the gender variations. The ethical dimension’s role in influencing business performance was explored, leveraging the Partial Least Square (PLS) approach and data from 207 women-owned MSMEs. Three pivotal EO elements—risk-taking, proactiveness, and innovativeness—were identified through PLS regression analysis. The study enriched the literature by empirically probing connections between EO subcomponents, ethics, and business performance in underexplored Malaysian women-owned MSMEs. Findings underscored the critical role of EO and ethical practices in entrepreneurial success. Policymakers could glean valuable insights to develop supportive policies for women-owned MSMEs in Malaysia, emphasizing the need for user-friendly, consistent, and standardized policies across all MSMEs’ sectors. Overall, this research contributed to fostering entrepreneurship, ethical practices, and gender equality, indirectly impacting SDG 4 by providing practical insights into entrepreneurship that benefit the learning and development of MSMEs.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Business Performance, Entrepreneurial Orientation, Ethics, Women-Owned MSMEs
Subjects:	T Technology > T Technology (General)
Divisions:	Others Institution
Depositing User:	Mrs. Sabarina Che Mat
Date Deposited:	11 Apr 2025 00:33
Last Modified:	11 Apr 2025 00:33
URI:	http://eprints.uthm.edu.my/id/eprint/12045

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