Nabil Ali Alshboul, Feras and Rashid, Umi Kartini and Harun, Amran and Albert Gisip, Imelda (2020) Cost Leadership in Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 101-111. ISBN 789672389347
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Abstract
In the marketing world, there are several kinds of strategies. One of the most important strategy is the cost leadership strategy, this strategy described pursues competitive advantage of the company based on lower price or differentiation or aim. That strategy works by increasing the efficiency of the production and at the same time decreasing the production cost. (Hilman & Kaliappen, 2014).
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Industries--Malaysia--Case studies. Manufacturing industries--Malaysia |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Technology Management and Business > Department of Business Management |
| Depositing User: | Mr. Abdul Rahim Mat Radzuan |
| Date Deposited: | 27 Oct 2021 07:24 |
| Last Modified: | 27 Oct 2021 07:24 |
| URI: | http://eprints.uthm.edu.my/id/eprint/1859 |
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