Using instagram as communication platform for real estate marketing and branding purpose Sunway Iskandar Johor

Arif, Norjariah and Ibrahim, Izyan Nadhirah and Mohd Safian, Edie Ezwan (2018) Using instagram as communication platform for real estate marketing and branding purpose Sunway Iskandar Johor. Jour of Adv Research in Dynamical & Control Systems, 10 (6). pp. 363-368. ISSN 1943-023X

Text AJ 2018 (814) Using instagram as communication platform for real estate marketing and branding purpose Sunway Iskandar Johor.pdf Restricted to Registered users only Download (64kB) | Request a copy

Abstract

Social media has been an effective communication platform for various industries including real estate industry. One of the most established social media is Instagram. As a mobile photo-sharing application based on picture and video sharing that comes with multiple features, for real estate marketing that relies a lot on pictures, Instagram is the most suitable social media for this purpose. This research was objectively conducted to identify the function of Instagram in marketing and branding of Sunway Iskandar. This research was also conducted to determine the effects of using Instagram in marketing and branding of Sunway Iskandar. Sunway Iskandar was chosen as the research case study as it is a large and new urban development project in Iskandar Johor and also one of the earliest property development firms in Malaysia that utilizes Instagram for marketing and branding purposes.

Item Type:	Article
Uncontrolled Keywords:	Communication; marketing; branding; property; Instagram
Subjects:	T Technology > T Technology (General) H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products H Social Sciences > HM Sociology > HM1001-1281 Social psychology > HM1176-1281 Social influence. Social pressure T Technology > T Technology (General) > T10.5-11.9 Communication of technical information
Divisions:	Faculty of Technology Management and Business > Department of Real Estate Management
Depositing User:	UiTM Student Praktikal
Date Deposited:	03 Jan 2022 06:00
Last Modified:	03 Jan 2022 06:00
URI:	http://eprints.uthm.edu.my/id/eprint/5011

Actions (login required)

View Item