Harun, Amran and Obong, Amat and Mohd Kassim, Abdul Wahid and Lily, Jaratin (2018) The effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of Sabah, Malaysia. e-Review of Tourism Research (eRTR), 15 (6). pp. 540-559. ISSN 1941-5842
![]() |
Text
AJ 2018 (552).pdf Restricted to Registered users only Download (339kB) | Request a copy |
Abstract
This study investigated the effects of destination image and perceived risk on revisit intention in the South Eastern Coast of Sabah, Malaysia. A total of 171 questionnaires were collected from international tourists through a self-administered questionnaire. The result of this study identified that three dimensions of destination image (travel environment, natural attraction, entertainment, and events) had significant effects on revisit intention. However, perceived risk was not important to the tourists’ revisit intention. The findings have implications on the tourism industry, especially for key players such as the tourism board and travel companies. It also serves as a reference to destinations with a similar risk background.
Item Type: | Article |
---|---|
Uncontrolled Keywords: | Destination Image; Perceived Risk; Revisit Intention; Sabah; Malaysia |
Subjects: | T Technology > T Technology (General) |
Divisions: | Faculty of Technology Management and Business > Department of Business Management |
Depositing User: | UiTM Student Praktikal |
Date Deposited: | 13 Jan 2022 02:44 |
Last Modified: | 13 Jan 2022 02:44 |
URI: | http://eprints.uthm.edu.my/id/eprint/5508 |
Actions (login required)
![]() |
View Item |