Items where Author is "Albert Gisip, Imelda"

Nabil Ali Alshboul, Feras and Rashid, Umi Kartini and Harun, Amran and Albert Gisip, Imelda (2020) Cost Leadership in Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 101-111. ISBN 789672389347

Masrun, Sharinee and Albert Gisip, Imelda and Sumin, Viduriati and Harun, Amran (2020) The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands. In: Advance in Marketing Research. Penerbit UTHM, pp. 58-69. ISBN 789672389347

Ahmad Farrid, Fasihah Farhanah and Albert Gisip, Imelda and Harun, Amran (2020) The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context. In: Advance in Marketing Research. Penerbit UTHM, pp. 38-43. ISBN 789672389347

Linus, Hamizan and Albert Gisip, Imelda and Harun, Amran (2020) Social Media in Marketing Communication: Strategies for Online Businesses in the Era of Digitalization. In: Advance in Marketing Research. Penerbit UTHM, pp. 44-57. ISBN 789672389347

Yusuf Mohammad, Anwar Yusuf Ali and Harun, Amran and Albert Gisip, Imelda (2020) Traditional Marketing versus Online Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 70-85. ISBN 789672389347

Albert Gisip, Imelda and Harun, Amran (2013) Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory. Mediterranean Journal of Social Sciences, 4 (10). pp. 432-438. ISSN 2039-9340