Items where Author is "Husin, Wann Huzida Roza"
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Husin, Wann Huzida Roza (2019) The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia. Masters thesis, Universiti Tun Hussein Onn Malaysia.
Harun, Amran and Husin, Wann Huzida Roza (2019) Is the purchasing behavior of suburban millennials affected by social media marketing? empirical evidence from Malaysia. KOME, 7 (2). pp. 104-127. (Submitted)