Items where Author is "Husin, Wann Huzida Roza"
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Article
Harun, Amran and Husin, Wann Huzida Roza (2019) Is the purchasing behavior of suburban millennials affected by social media marketing? empirical evidence from Malaysia. KOME, 7 (2). pp. 104-127. (Submitted)
Thesis
Husin, Wann Huzida Roza (2019) The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia. Masters thesis, Universiti Tun Hussein Onn Malaysia.