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Items where Author is "Harun, Amran"

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Number of items: 19.

Article

Harun, Amran and Rashid, Umi Kartini and Chia, Tatilya Ching Mei and Mohd Kassim, Abdul Wahid and Tahajuddin, Sulaiman (2018) Does retail image affect attitude and repatronage intention of apparel store in Malaysia? WSEAS Transactions on Business and Economics, 15. pp. 44-54. ISSN 22242899

Rashid, Umi Kartini and Nasuredin, Juzaimi and W Net, Siti Nabilah and Wan Yusoff, Wan Fauziah and Omar, Siti Sarah and Harun, Amran (2018) Entrepreneurial management, entrepreneurial orientation and women-owned SMEs business performance: a conceptual framework. Journal for Studies in Management and Planning, 4 (13). pp. 433-450. ISSN 23950463

Harun, Amran and Lee, Ellen Ik Lin and Mohd Kassim, Abdul Wahid and Tahajuddin, Sulaiman and Shamsudin, Abdul Shukor (2018) External and internal factors influencing impulse buying behaviour of Malaysian credit card owners in reference to gender. Journal of Advanced Research in Dynamical and Control Systems, 10 (6). pp. 123-139. ISSN 1943023X

Hussein, Zuhal and Harun, Amran and Oon, Siti Waringin (2016) The influence of the smartphone user’s characteristics on the intention to use of M-Health. International E-Journal of Advances in Social Sciences, 11 (5). pp. 598-602. ISSN 2411183X

Hasan, Haslinda and Harun, Amran and Zainal Rashid, Mohd Shaffran (2015) Factors influencing online purchase intention in online brand. International Journal of Business Management & Research, 5 (5). pp. 63-72. ISSN 22498036

Tamin, Masran and Harun, Amran and Estim, Abentin and Saufie, Syafiqah and Obong, Salleh (2015) Consumer acceptance towards aquaponic products. IOSR Journal of Business and Management (IOSR-JBM), 17 (8). pp. 49-64. ISSN 2278487X

Gisip, Imelda Albert and Harun, Amran (2015) Brand culture: its antecedents and relationship to SME brand performance. International Journal of Administration and Governance, 1 (12). pp. 1-7. ISSN 20774486

Harun, Amran and Liew, Toh Soon and Mohd Kassim, Abdul Wahid and Sulong, Rini Suryati (2015) Smartphone dependency and its impact on purchase behavior. Asian Social Science Journal, 11 (26). pp. 196-211. ISSN 19112025

Albert Gisip, Imelda and Harun, Amran (2013) Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory. Mediterranean Journal of Social Sciences, 4 (10). pp. 432-438. ISSN 20392117

Book Section

Rashid, Umi Kartini and Ali, Maimunah and Harun, Amran and Ahmad, Abd Razak (2017) Adoption of social media marketing in SMEs. In: Advanced in Marketing Research. Series 1 . Penerbit UTHM, pp. 37-48. ISBN 9789672110736

Kepal Nasir, Noreina and Ahmed Al-Azam, Sharaf and Harun, Amran and Abu Seman, Noor Aslinda (2017) Consumer attitude and behavior towards online games. In: Advanced in Marketing Research. Series 1 . Penerbit UTHM, pp. 58-64. ISBN 9789672110736

Harun, Amran and Jumadin, Maryam Maimunah and Ahmad, Abdul Rahman and Kepal, Noreina (2017) Electronic word-of-mouth (EWOM) and its impact on consumer behavior. In: Advance in Marketing Research. Series 1 . Penerbit UTHM, pp. 1-9. ISBN 9789672110736

Rashid, Umi Kartini and Nasir, Muhyuddin and Harun, Amran and Mohamed Zabri, Shafie (2017) How marketing will effectively help SMEs? In: Advanced in Marketing Research. Series 1 . Penerbit UTHM, pp. 29-36. ISBN 9789672110736

Harun, Amran and Wan Mahdi, Wan Muhammad Idham and Omar, Siti Sarah and Ramin, Ahmad Kaseri (2017) Words of mouth (WOM) and its impacts on consumer behavior: brand equity perspective. In: Advanced in Marketing Research. Series 1 . Penerbit UTHM, pp. 10-17. ISBN 9789672110736

Jusoh, Nur Aniza Quantaniah and Seah , Yett Jing and Harun, Amran and Abu Seman, Noor Aslinda (2017) The concept of word of mouth (WOM): positive and negative WOM. In: Advance in Marketing Research. Penerbit UTHM, pp. 65-79. ISBN 9789672110736

Jusoh, Nur Aniza Quantaniah and Jumadin, Maryam Jameelah and Harun, Amran (2017) The effect of word of mouth (WOM) communication on restaurant service. In: Advanced in Marketing Research. Series 1 . Penerbit UTHM, pp. 80-96. ISBN 9789672110736

Ag. Damit, Dayang Haryani Diana and Harun, Amran and Juanil, David Martin (2017) A review of consumer behavior towards halal studies in Malaysia. In: Advanced in Marketing Research. Series 1 . Penerbit UTHM, pp. 97-104. ISBN 9789672110736

Abdul Kadir, Adibah and Omar, Siti Sarah and Harun, Amran and Rashid, Umi Kartini and Ariffin, Zailin Zainal and Mahadi, Nomahaza and Yaakop, Azizul Yadi (2017) A review of technological entrepreneurship development program (TEDP). In: Advance in Marketing Research. Series 1 . Penerbit UTHM, pp. 49-57. ISBN 9789672110736

Rashid, Umi Kartini and Mohd Adi, Mohd Nazir and Harun, Amran and Wan Yusoff, Wan Fauziah (2017) The role of marketing in SMEs. In: Advance in Marketing Research. Series 1 . Penerbit UTHM, pp. 18-28. ISBN 9789672110736

This list was generated on Mon Jun 1 04:15:51 2020 +08.