Items where Author is "Harun, Amran"

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Article

Ogiemwonyi, Osarodion and Harun, Amran (2021) Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia. Israel Journal of Ecology & Evolution. pp. 1-14.

Harun, Amran and Sulaiman, Melissa and Saupi, Norzaini and Md Yusoff, Rosman and Mohd Ali, Adi Syahid and Rashid, Umi Kartini (2021) What matters to Malaysian students retention: university image or external environment? Turkish Journal of Computer and Mathematics Education, 12 (2). pp. 743-754.

Othman, Bestoon Abdulmaged and Harun, Amran (2021) The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia. Technium Social Sciences Journal, 22. pp. 492-546. ISSN 2668-7798

Othman, Bestoon Abdulmaged and Harun, Amran and De Almeida, Nuno Marques and Sadq, Zana Majed (2021) The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia. Journal of Islamic Marketing, 1 (1). ISSN 1759-0833

Othman, Bestoon Abdulmaged and Harun, Amran (2021) The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia. Technium Social Sciences Journal, 22. pp. 553-618. ISSN 2668-7798

Ogiemwonyi, Osarodion and Harun, Amran and Othman, Bestoon and Ismael, Darbaz and Alam, Mohammad Nurul and Hamawandy, Nawzad Majeed (2020) Analyzing issues and challenges on environmentally supportive behaviour among Malaysian and Nigerian consumers. Science International-Lahore, 32 (1). pp. 87-92. ISSN 1013-5316

Ogiemwonyi, Osarodion and Harun, Amran and ALAM, Mohammad Nurul and Othman, Bestoon Abdulmaged (2020) Do we care about going green? Measuring the effect of green environmental awareness, green product value and environmental attitude on green culture. An insight from Nigeria. Environmental and Climate Technologies, 24 (1). pp. 254-274. ISSN 2255-8837

Othman, Bestoon and Harun, Amran and Sadq, Zana Majed and Rashid, Wirya Najm and Abdullah, Kamal Mohammed and Mohammed, Hazhar Omer and Khalid faeq, Dalia (2020) Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia. Test Engineering and Management, 83. pp. 22895-22909. ISSN 0193-4120

Sariyon, Noraini and Harun, Amran and Abu Seman, Noor Aslinda (2020) Factors influencing intention to use mobile payment QR Code among teachers in Batu Pahat. Research In Management Of Technology And Business, 1 (1). pp. 908-917.

Harun, Amran and Muslim, Aini Khalida and Dzail, Dzunnur and Othman, Bestoon Abdulmaged (2020) Star rating factors for umrah services: the perspectives of umrah operators and consumers. International Journal of Religious Tourism and Pilgrimage, 8 (4). pp. 26-36. ISSN 2009-7379

Kadhim, Kadhim Ghaffar and Harun, Amran and Othman, Bestoon Abdulmaged and Falah, Falah Saleem and Alfarttoosi, Ali (2020) The effect of corporate social responsibility activities on customer satisfaction towards hypermarkets in Kuala Lumpur Malaysia. International Journal of Advanced Science and Technology, 29 (9s). pp. 3974-3988. ISSN 2005-4238

Ahmad, Naveed and Harun, Amran and Khizar, Hafiz Muhammad Usman and Othman, Bestoon Abdulmaged and Zulqarnain, Muhammad (2020) The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan. International Journal of Advanced Science and Technology, 29 (9s). pp. 4995-5008. ISSN 2005-4238

Harun, Amran and Husin, Wann Huzida Roza (2019) Is the purchasing behavior of suburban millennials affected by social media marketing? empirical evidence from Malaysia. KOME, 7 (2). pp. 104-127. (Submitted)

Ogiemwonyi, Osarodion and Harun, Amran and Othman, Bestoon Abdulmaged and Ismael, Darbaz Anwer and Ali, Raman (2019) Key issues and challenges of green consumer in consuming green product an insight from the emerging country: Malaysia. International Journal of Psychosocial Rehabilitation, 23 (2). pp. 514-528. ISSN 1475-7192

Roza Husin, Wann Huzida and Harun, Amran (2019) Social media marketing amongst millennial’s in Malaysia: issues and challenges. Journal of Social Transformation and Regional Development, 1 (2). pp. 1-7. ISSN 26829142

Ahmad Radzi, Nor Azim and Harun, Amran and Ramayah, T. and Mohd Kassim, Abdul Wahid and Jaratin, Lily (2018) Benefits of facebook fan/brand page marketing and its influence on relationship commitment among generation Y: empirical evidence from Malaysia. Telematics and Informatics, 35 (7). pp. 1980-1993. ISSN 0736-5853

Harun, Amran and Rashid, Umi Kartini and Chia, Tatilya Ching Mei and Mohd Kassim, Abdul Wahid and Tahajuddin, Sulaiman (2018) Does retail image affect attitude and repatronage intention of apparel store in Malaysia? WSEAS Transactions on Business and Economics, 15 (2). pp. 44-54. ISSN 1109-9526

Harun, Amran and Lee, Ik Lin Ellen and Mohd Kassim, Abdul Wahid and Tahajuddin, Sulaiman and Shamsudin, Abdul Shukor (2018) External and internal factors influencing impulse buying behaviour of Malaysian credit card owners in reference to gender. Journal of Advanced Research in Dymical and Control Systems, 10 (6). pp. 123-139. ISSN 1943-023X

Ag. Damit, Dayang Haryani Diana and Harun, Amran and Martin, David and Shamsudin, Abdul Shukor and Mohd Kassim, Abdul Wahid (2018) Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model. WSEAS TRANSACTIONS on BUSINESS and ECONOMICS, 15. pp. 413-422. ISSN 2224-2899

Harun, Amran and Obong, Amat and Mohd Kassim, Abdul Wahid and Lily, Jaratin (2018) The effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of Sabah, Malaysia. e-Review of Tourism Research (eRTR), 15 (6). pp. 540-559. ISSN 1941-5842

Harun, Amran (2017) The effects of innovation on Malaysian small medium enterprises' brand performance. Journal of Management, 1 (NIL). pp. 1-14. ISSN 0149-2063

Zuhal Hussein, Zuhal and Harun, Amran and Oon, Siti Waringin (2016) The influence of the smartphone user’s characteristics on the intention to use of m-health. International E-Journal of Advances in Social Sciences, 2 (5). pp. 598-602. ISSN 2411-183X

Gisip, Imelda Albert and Harun, Amran (2015) Brand culture: its antecedents and relationship to SME brand performance. International Journal of Administration and Governance, 1 (12). pp. 1-7. ISSN 2077-4486

Tamin, Masran and Harun, Amran and Estim, Abentin and Saufie, Syafiqah and Obong, Salleh (2015) Consumer acceptance towards aquaponic products. IOSR Journal of Business and Management, 17 (8). pp. 49-64. ISSN 2319-7668

Harun, Amran and Sikul, Razinah and Mohtar, Tini Maizura and Datu Eranza, Datu Razali (2015) Factors influencing job performance: a case study amongst teaching staff in Kota Kinabalu Polytechnic. Malaysian Journal of Business and Economics, 2 (2). 41 -58. ISSN 2289-6856

Hasan, Haslinda and Harun, Amran and Zainal Rashid, Mohd Shaffran (2015) Factors influencing online purchase intention in online brand. International Journal of Business Management & Research (IJBMR), 5 (5). pp. 63-72. ISSN 2249-6920

Harun, Amran and Liew, Toh Soon and Mohd Kassim, Abdul Wahid and Sulong, Rini Suryati (2015) Smartphone dependency and its impact on purchase behavior. Asian Social Science, 11 (26). pp. 196-211. ISSN 1911-2017

Albert Gisip, Imelda and Harun, Amran (2013) Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory. Mediterranean Journal of Social Sciences, 4 (10). pp. 432-438. ISSN 2039-9340

Book Section

Chu, Yi Ching and Abu Seman, Noor Aslinda and Harun, Amran (2022) Consumer behavior during the pandemic Covid 19. In: Advance in Marketing Research. Penerbit UTHM, UTHM, pp. 59-73. ISBN 978-967-2817-57-4

Yuary Farradia, Yuary Farradia and Harun, Amran (2022) Covid-19 and ecotourism prospect: Malaysia and Indonesia perspectives. In: Advance in Marketing Research. Penerbit UTHM, UTHM, pp. 12-20. ISBN 978-967-2817-57-4

Ahmad Effendi, Farah Adibah and Harun, Amran and Farradia, Yuary and Abdul Rashid, Umi Kartini and Abu Seman, Noor Aslinda and Hasim, Muhammad Asyraf (2022) Covid-19 and its impact on digital marketing. In: Advance in Marketing Research. Penerbit UTHM, UTHM, pp. 1-11. ISBN 978-967-2817-57-4

Hamir, Mohd. Indra and Rashid, Umi Kartini and Harun, Amran (2022) Covid-19 and its impact on the Malaysian SMEs. In: Advance in Marketing Research. Penerbit UTHM, UTHM, pp. 29-38. ISBN 978-967-2817-57-4

Hashim, Norashuha and Hasim, Muhammad Asyraf and Harun, Amran (2022) Covid-19 and its impacts on consumer decision-making process. In: Advance in Marketing Research. Penerbit UTHM, UTHM, pp. 21-28. ISBN 978-967-2817-57-4

Hasrul, Nur Izzati and Rashid, Umi Kartini and Harun, Amran (2022) Covid-19 and marketing strategies. In: Advance in Marketing Research. Penerbit UTHM, UTHM, pp. 74-83. ISBN 978-967-2817-57-4

Nordin, Muhammad Iqbal and Hasim, Muhammad Asyraf and Harun, Amran (2022) How consumers decide to buy during the pandemic Covid-19? In: Advance in Marketing Research. Penerbit UTHM, UTHM, pp. 48-58. ISBN 978-967-2817-57-4

Mohammad Haidzir, Humaira and Abu Seman, Noor Aslinda and Harun, Amran (2022) Marketing macro environment during the pandemic Covid-19. In: Advance in Marketing Research. Penerbit UTHM, UTHM, pp. 39-47. ISBN 978-967-2817-57-4

Nabil Ali Alshboul, Feras and Rashid, Umi Kartini and Harun, Amran and Albert Gisip, Imelda (2020) Cost Leadership in Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 101-111. ISBN 789672389347

Siew, Wei Teng and Abu Seman, Noor Aslinda and Harun, Amran (2020) Customer Retention in Service Industry. In: Advance in Marketing Research. Penerbit UTHM, pp. 29-37. ISBN 789672389347

Firdaus, Humairah Fahima Hairanil and Abu Seman, Noor Aslinda and Harun, Amran (2020) Deceptive Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 19-28. ISBN 789672389347

Masrun, Sharinee and Albert Gisip, Imelda and Sumin, Viduriati and Harun, Amran (2020) The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands. In: Advance in Marketing Research. Penerbit UTHM, pp. 58-69. ISBN 789672389347

Ahmad Farrid, Fasihah Farhanah and Albert Gisip, Imelda and Harun, Amran (2020) The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context. In: Advance in Marketing Research. Penerbit UTHM, pp. 38-43. ISBN 789672389347

Ab Razak, Norfarahin and Mustafa, Siti Aisyah and Harun, Amran (2020) Inbound and Outbound Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 1-12. ISBN 789672389347

Mohammed Abdullah, Abdulhameed Mohammed and Mustafa, Siti Aisyah and Harun, Amran (2020) Islamic Branding. In: Advance in Marketing Research. Penerbit UTHM, pp. 13-18. ISBN 789672389347

Bassey, Mbiatke Anthony and Rashid, Umi Kartini and Harun, Amran (2020) Market Research and Target Market Segmentation in City’s External and Internal Environment. In: Advance in Marketing Research. Penerbit UTHM, pp. 86-100. ISBN 789672389347

Linus, Hamizan and Albert Gisip, Imelda and Harun, Amran (2020) Social Media in Marketing Communication: Strategies for Online Businesses in the Era of Digitalization. In: Advance in Marketing Research. Penerbit UTHM, pp. 44-57. ISBN 789672389347

Yusuf Mohammad, Anwar Yusuf Ali and Harun, Amran and Albert Gisip, Imelda (2020) Traditional Marketing versus Online Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 70-85. ISBN 789672389347

This list was generated on Thu Aug 11 16:16:49 2022 +08.