Items where Subject is "H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products"

Article

Abdul Rahman, Nor Aida and Mohammad, Mohammad Fakhrulnizam and Abdul Rahim, Suzari and Hassan, Rohail and Ahmad, Mohd Fauzi and Abdul Kadir, Suhaila (2018) Shipper’s perceptions of aviation Logistics Service Quality (LSQ) of air freight provider. Journal of Engineering and Applied Sciences, 12 (3). pp. 699-704. ISSN 1816-949X

Abu Seman, Noor Aslinda (2018) The relationship between attitude, intention and behavior towards mobile advertising amongst undergraduate students. Journal for Studies in Management and Planning (JSMaP), 4 (13). pp. 458-475. ISSN 2395-0463

Ag. Damit, Dayang Haryani Diana and Harun, Amran and Martin, David and Shamsudin, Abdul Shukor and Mohd Kassim, Abdul Wahid (2018) Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model. WSEAS TRANSACTIONS on BUSINESS and ECONOMICS, 15. pp. 413-422. ISSN 2224-2899

Ahmad Radzi, Nor Azim and Harun, Amran and Ramayah, T. and Mohd Kassim, Abdul Wahid and Jaratin, Lily (2018) Benefits of facebook fan/brand page marketing and its influence on relationship commitment among generation Y: empirical evidence from Malaysia. Telematics and Informatics, 35 (7). pp. 1980-1993. ISSN 0736-5853

Arif, Norjariah and Ibrahim, Izyan Nadhirah and Mohd Safian, Edie Ezwan (2018) Using instagram as communication platform for real estate marketing and branding purpose Sunway Iskandar Johor. Jour of Adv Research in Dynamical & Control Systems, 10 (6). pp. 363-368. ISSN 1943-023X

Choon, Ching Ng and Ramasamy, Chandrashekar (2018) Augmented reality marketing in Malaysia—future scenarios. Social Science, 7 (11). pp. 1-15. ISSN 2076-0760

Harun, Amran and Husin, Wann Huzida Roza (2019) Is the purchasing behavior of suburban millennials affected by social media marketing? empirical evidence from Malaysia. KOME, 7 (2). pp. 104-127. (Submitted)

Harun, Amran and Lee, Ik Lin Ellen and Mohd Kassim, Abdul Wahid and Tahajuddin, Sulaiman and Shamsudin, Abdul Shukor (2018) External and internal factors influencing impulse buying behaviour of Malaysian credit card owners in reference to gender. Journal of Advanced Research in Dymical and Control Systems, 10 (6). pp. 123-139. ISSN 1943-023X

Harun, Amran and Liew, Toh Soon and Mohd Kassim, Abdul Wahid and Sulong, Rini Suryati (2015) Smartphone dependency and its impact on purchase behavior. Asian Social Science, 11 (26). pp. 196-211. ISSN 1911-2017

Kasim, Rozilah and Umar, Muhammad Akilu and Juanil, David Martin Daud (2018) Service quality versus service excellence: a paradigm shift. Advanced Science Letters, 24 (6). pp. 4679-4683. ISSN 1936-6612

Kurniawan, Bagus Putu Yudhia and Halil, Halil and Abdul Razzaq, Abdul Rasid and Jumintono, Jumintono (2020) Improving marketing performance based on analysis of comparative and competitive advantages: an empirical study on java coffee agroindustry in Jember-Indonesia. International Journal of Supply Chain Management, 9 (5). pp. 1269-1275. ISSN 2050-7399

Ng, Kim-Soon and Ibrahim, Mohamud Ahmed and Ahmad, Abd Rahman and Ng, Mei Xin Sirisa (2018) Factors influencing behavioral intention to use m-learning and the mediation role of user satisfaction. Advanced Science Letters, 24 (5). pp. 3013-3017. ISSN 1936-7317

Nuar, Ahmad Najmi Amer Haider and Mahdin, Hairulnizam and Abdullah, Noryusliza and Darman, Rozanawati and Ahmad, Masitah (2017) A social networking-based advertising to enhance customer reach target. International Journal on Advanced Science Engineering Information Technology, 7 (4-2). pp. 1516-1521. ISSN 2088-5334

Ogiemwonyi, Osarodion and Harun, Amran and Othman, Bestoon and Ismael, Darbaz and Alam, Mohammad Nurul and Hamawandy, Nawzad Majeed (2020) Analyzing issues and challenges on environmentally supportive behaviour among Malaysian and Nigerian consumers. Science International-Lahore, 32 (1). pp. 87-92. ISSN 1013-5316

Ogiemwonyi, Osarodion and Harun, Amran and Othman, Bestoon Abdulmaged and Ismael, Darbaz Anwer and Ali, Raman (2019) Key issues and challenges of green consumer in consuming green product an insight from the emerging country: Malaysia. International Journal of Psychosocial Rehabilitation, 23 (2). pp. 514-528. ISSN 1475-7192

Palaniappan, Shamala and Mustapha, Aida and Mohd Foozy, Cik Feresa and Atan, Rodziah (2017) Customer profiling using classification approach for bank telemarketing. International Journal On Informatics Visualization, 1 (4-2). pp. 214-217. ISSN 2549-9610

Rashid, Umi Kartini and Nasuredin, Juzaimi and Sonia Lohana, Sonia Lohana and Ismail, Fadillah (2023) The Effects of Entrepreneurial Management and Entrepreneurial Orientation on the Women-Owned Smes Business Performance in Malaysia. Social Science Journal, 13 (1). pp. 3788-3805.

Roza Husin, Wann Huzida and Harun, Amran (2019) Social media marketing amongst millennial’s in Malaysia: issues and challenges. Journal of Social Transformation and Regional Development, 1 (2). pp. 1-7. ISSN 26829142

Shafin, Nazree and Kasim, Rozilah (2018) Incorporating Islamic ethic elements into marketing mix paradigm. Financial Risk and Management Reviews, 4 (1). pp. 24-33. ISSN 2412-3404

Sulaiman, Dr. Noralfishah and Wei, She Teo and Ismail, Prof Dr.Maziah (2018) AIRBNB a new marketing strategy for real estate entrepreneurs. Planning Malaysia Journal. pp. 1-100. ISSN 1675-6215

Thierry, Ellena and Mustafa, Helmy and Subic, Aleksandar and Pang, Toh Yen (2018) A design framework for the mass customisation of custom-fit bicycle helmet models. International Journal of Industrial Ergonomics, 64. pp. 122-133. ISSN 0169-8141

Umar, Muhammad Akilu and Kasim, Rozilah and Martin, David and Abubakar, Muhammad and Umar, Muhammad Bello and Ahmed, Tanko Husseini (2018) A framework to evaluate service user experience as a tool to achieve service excellence in Malaysian Local Governments. Journal of Advanced Research in Dynamical and Control Systems, 10 (6). pp. 1-8. ISSN 1943-023X

Book Section

Firdaus, Humairah Fahima Hairanil and Abu Seman, Noor Aslinda and Harun, Amran (2020) Deceptive Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 19-28. ISBN 789672389347

Mohammed Abdullah, Abdulhameed Mohammed and Mustafa, Siti Aisyah and Harun, Amran (2020) Islamic Branding. In: Advance in Marketing Research. Penerbit UTHM, pp. 13-18. ISBN 789672389347

Thesis

Akbar, Fazal (2017) The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia. Masters thesis, Universiti Tun Hussein Onn Malaysia.

Husin, Wann Huzida Roza (2019) The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia. Masters thesis, Universiti Tun Hussein Onn Malaysia.

Mohammed Alerqi, Eman Saleh Ahmed (2020) Measuring the service quality factors of perspective international students to improve their satisfaction and loyalty towards University Tun Hussein Onn Malaysia (UTHM). Masters thesis, Universiti Tun Hussein Malaysia.

Mohamood, Maziharita (2001) Persepsi usahawan industri kecil bumiputera terhadap aspek perlaksaan strategi pemasaran : satu tinjauan di Parit Raja, Batu Pahat, Johor. Masters thesis, Universiti Tun Hussein Onn Malaysia.

Mokhtar, Syamsiah (2004) Pembangunan dan penilaian modul berbantukan komputer bagi subjek pemasaran : Politeknik Port Dickson. Masters thesis, Universiti Tun Hussein Onn Malaysia.

Mokhtar, Syamsiah (2004) Pembangunan dan penilaian modul berbantukan komputer bagi subjek pemasaran: Politeknik Port Dickson. Masters thesis, Kolej Universiti Teknologi Tun Hussein Onn.

Roslan, Nor Atiqah Aima (2016) Service quality through employee Knowledge, Skills and Abilities (KSAs): a study among third party logistics in Iskandar Malaysia. Masters thesis, Universiti Tun Hussein Onn Malaysia.

Syed Hamid, Sharifah Yuhayu (2003) Strategi pemasaran di dalam bidang keusahawanan: sa tu tinjauan di kalangan pelajar katering, Sekolah Menengah Teknik Muar, Johor. Masters thesis, Kolej Universiti Teknologi Tun Hussein Onn.

Ullah, Md Amanat (2016) Incorporating environmental elements in property marketing strategy in Kuala Lumpur. Doctoral thesis, Universiti Tun Hussein Onn Malaysia.

Usman Saleh, Amina (2018) Tourist satisfaction as a mediator between service quality and re-visit intention: a study of Obudu Mountain Resort, Nigeria. Masters thesis, Universiti Tun Hussein Onn Malaysia.

Zainal, Rina Ilyana (2004) Amalan komunikasi berkesan di kalangan usahawan tempatan. Masters thesis, Universiti Tun Hussein Onn Malaysia.